How Much Does Business Photography Cost and What Do You Get
How much will it cost? This question comes up with every inquiry. And it is a perfectly valid one. I want to be transparent about how I price my work and why.
How my pricing works
All my photoshoots work on the principle of a minimum number of selected photos. Before the shoot, we agree on a minimum number of photos to work with. That is the number I aim for.
After the shoot, the client receives a preview gallery to choose from. If they want more photos than the agreed minimum, they can select more — with an additional per-photo fee.
Why do I work this way?
Because I want to give every single photo my full attention and care.
Many photographers deliver 200 photos from a single shoot that aren’t properly edited. In my view, post-production makes a huge difference — and I would rather deliver only the photos people actually want. Each one is 100% finished and polished.
What you can get
Complete content for your website and social media
Starting from 30 to 40 thousand CZK, you can get a complete set of photos for your website and social media. A combination of portraits, lifestyle shots, and environment photos. Material that the company can draw from for many months ahead.
Example: for Sunlux, we created 65 photos in a single day, precisely tailored to their new website. Team portraits, workplace photos, real-life situations. The website went to a completely different level visually as a result.
Team portraits
If you primarily need business portraits for your website and LinkedIn, for a smaller team of up to 10 people it is a half-day shoot and the price is significantly lower than for a comprehensive brand photoshoot.
Large projects
For larger projects, like the two-day shoot for Axians (75 photos, portraits + lifestyle), the price naturally increases with scope. But the principle of efficiency still applies — I do not waste time, neither mine nor your team’s.
What is included in the price
The price always includes:
- Preparation and planning — shoot concept, schedule
- The photoshoot itself — on location, with all equipment
- Post-production — thorough editing of every selected photo
- Delivery — final photos in full resolution
What affects the price
- Number of photos — more photos = more post-production work
- Type of shoot — lifestyle is more time-intensive than portraits against a backdrop
- Number of locations — shooting at two locations takes more time
- Number of people — for a large team, I need an assistant
- Special requirements — drone shots, models, special props
Why it is not just about the photography fee
Companies sometimes compare the cost of professional photography with stock photos or having someone “take photos internally on a phone.” That comparison simply does not hold up.
Professional photos:
- Build trust with clients and candidates
- Increase conversions on your website
- Serve for years without needing updates
- Differentiate your company from the competition
- Maintain consistent quality across all channels
When you put it in context — a new website costs hundreds of thousands, an ad campaign tens of thousands per month — an investment of 30-40 thousand CZK in quality photography is an absolute minimum.
How the process works
- You contact me with what you need
- A quick call — 10 minutes, I learn the details
- A proposal — transparent, tailored pricing
- Concept consultation — we review the shoot plan together
- The photoshoot — efficient, according to plan
- Selection — you choose final photos from a preview gallery
- Delivery — finished photos in full resolution
What brand photography involves and what it looks like in practice is covered in my complete guide to brand photography.
Want to know how much photography for your company would cost? Get in touch — I will send you a no-obligation proposal.
